Born digital.

Desperados-3

Client

THQ Nordic


Assignment

Desperados III

Official Release

Creator Campaign


Platform

PC, Playstation 4, Xbox One

Role

Creator Marketing Agency


Service

Creator Strategy

Content Planning

Influencer Handling


Challenge

For the launch of their story-driven, hardcore tactical stealth game Desperados III, THQ Nordic called for an agency to assist them with an international creator campaign targeting wild west and strategy aficionados on YouTube and Twitch.

Some facts

 

Approach

Drawing on our extensive creator network, Mothership combined a paid and earned media approach to onboard a maximum number of creators for the relaunch of the once beloved Desperados brand. Despite time and budget constraints, we on-boarded 85 creators covering 4 languages and produced over 220 hours of content.

Flight

June 2020

Markets

UK | FR | PL

Targeting

Strategy | Turn-Based-Strategy | RTS

Content

9 Twitch Streams, 6 Youtube Live Streams 4 Social Media Posts, 27 Youtube Videos

652 K

Content Views
2 K
Youtube Comments
25 K
Youtube Likes

FIND ALL
CASES HERE

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