Born digital.

Dreadnought FS

Client

Greybox / Yager


Assignment

Global Pre-Launch Campaigns
Launch Campaigns
New Player Acquisition
Digital Branding


Channels

Social Media, Search & Creator Marketing
Brand and content flights on major gaming outlets
Programmatic Advertising


Platform

PC, Playstation 4

Role

Lead Agency EU / US
3 years Full Service Marketing


Service

Research and Consulting
Target Audience Analysis
Advertising Strategy
Media Planning & Buying
Creative Production
Creator Marketing


Challenge

With both a brand-new franchise and an entrepreneurial budget, Six Foot challenged us to design and implement the marketing strategy for the launch and long-term operation of their AAA free2play combat action game Dreadnought across all digital media channels.

Some facts

 

Approach

After designing a funnel for the marketing launch along with all necessary technical implementations, Mothership conducted synergetic branding and user acquisition activities with social media, search, creators and brand placements.

This was accompanied by continuous KPI analysis for the ongoing optimization of all marketing spending. Mothership performed all media operations in the EU & US under a full-service mandate for three years.

 

Mandate

April 2016 - March 2019

Markets

EU | North America

602 M

Contacts

3,11 M

Clicks

454

Influencer Coops

2548

Videos /Streams

Some impressions

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CASES HERE

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