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Fortnite Season 5
Client
Epic Games
Assignment
Fortnite Season 5
Launch Campaign
Channels
Google Display & Video 360
Role
Media Agency (Europe)
Services
Media Planning
Media Buying
Challenge
Epic Games tasked Mothership to support the Season 5 launch of Fortnite as well as the newly introduced battle pass through programmatic advertising.
The goal was to achieve awareness and user reactivation at competitive click prices while at the same time gathering learnings on Gen-Z user behaviour in the highly saturated German and French markets.
Some facts
Approach
Using inhouse data Mothership designed a two-stage campaign specifically centered around trending teen interests, e-sports platforms and console gaming. Stage one was centered on gathering large volumes of Gen-Z audience data which was then used for remarketing and lookalike campaigns during stage two.
Stage 1
Branding Campaign
Youth culture data gathering
Stage 2
Performance Campaign
Remarketing / Lookalikes
Flight
27th Nov – 13th December 2020
Language
German | French
Markets
GSA | FR | BE | LX
214 M
Impressions
1,1 M
Clicks
Some impressions
Displays
Season 5
Campaign
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CASES HERE
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