Born digital.

Conan-Exiles

Client

Funcom


Assignment

Conan Exiles: Isle of Siptah
Early Access release
Media Campaign


Channels

Facebook & Instagram
Google Discovery
Reddit, Twitter


Platform

PC/Steam

Role

Media Agency


Service

Media Planning
Media Buying
Creative Consulting


Challenge

For the Early Access release of their latest and biggest Conan Exiles expansion "Isle of Siptah", Funcom tasked Mothership with a full-support media planning and buying approach across a variety of different media platforms.

The goal was to maximise product awareness and release trailer views while driving significant amounts of users to the Conan Exiles: Isle of Siptah Steam store page.

Some facts

 

Approach

Mothership developed a custom-tailored media plan with an awareness and performance focussed approach across Social Media and Search channels, consulted on all platform-specific best practices and delivered a campaign that exceeded the forecasted KPIs.

Mandate

12th – 20th September 2020

Targeting

MMORPG & Survival Games fans

Languages

English | French | German | Portuguese | Russian

Markets

EU | North America | Brazil | Russia

29,9 M

Impressions

351 K

Clicks

47,9 K

Post Reactions

1487

Comments

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