Born digital.

lootboy Ad

Client

Lootboy


Assignment

Improve ad monetization setup

Increase ad revenue


Platform

iOS, Android

Role

Ad Solution Provider


Service

Switch of Mediation Provider

Product Optimization (Rewarded Video)

Ad-Tech Setup Optimization

Offerwall Setup Optimization


Channels

Mobile Videos Ads / Rewarded Video

Some facts

 

Approach

We moved the complete monetization setup to a new mediation platform to enable realtime bidding and other features. Once finished we worked closely with the client on making product changes to increase engagement, retention and LTV.

Duration

Q1 2020 - Q4 2020

GEO

GSA | UK | FR | PL | CZ

Quote

"Strong technological and analytical skills paired with an agile and vey friendly support team make this partnership valuable for us."
Andre Kuschel, CEO

135 %

eCPM increase (mobile)
110 %
Average Revenue Per Engaged User
49 %
Offerwall revenue increase
107 %
Overall increased revenue
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