Born digital.

s&f Adsolution

Client

Playa Games / Stillfront Group


Assignment

Implement and improve
ad experience and ad revenue


Platform

Web, iOS, Android

Role

Ad Solutions Provider


Service

Ad Monetization Concept / Integration

Ad Tech Setup Optimization

Demand Optimization


Formats

Rewarded Video (Web/Mobile)

Some facts

 

Approach

Early 2020 marked the beginning of the bidding era in mobile rewarded video. Our strong programmatic approach allowed us to adjust the setup of our client quickly and efficiently. We worked closely with the client on implementing a new ad placement to enhance the user experience while generating a higher LTV.

Duration

January 2020 - present

GEO

GSA | UK | FR | PL | CZ

Quote

“The interaction with ads and ad offers became an organic part of the game and part of the whole user experience. If the ads are deactivated, the users spam the support.“ Thorsten Rohmann

37 %

eCPM increase (mobile)
76 %
Average Revenue Per Engaged User
67 %
Impression increase
96 %
Overall increased revenue
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