Born digital.

Enshrouded

Client

Keen Games


Assignment

Content Creator Campaign


Platform

PC/Steam

Role

Lead Creator Marketing Agency DACH/FR


Services

Media Planning

Paid & Earned Content Creator Research & Outreach

Full-Service Content Creator Campaign Management


Information

For the Early Access launch of Enshrouded, Keen Games was looking to partner up with an agency that could handle a large scale creator campaign including both paid and organic content activations on Twitch and YouTube. Building up on the existing Demo hype of the game, Mothership activated over 250 creators which produced over 1100 Streams and Videos.

Some facts

 

Flight

Jan/Feb 2024

Markets

DE & FR

Creators

74 Paid Creators

184 Earned Creators

Content

783 Twitch Streams

343 Youtube Videos

258

Creators

1126

Content Pieces

10.17 M

VOD Views

504 K

Twitch CCV

144 K

Engagements

4259 H

Content Length

"Number #1 bestseller on Steam
for 3 days following
Early Access release."

FIND ALL
CASES HERE

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