Born digital.

Bless Creator

Client

NEOWIZ


Assignment

Bless Unleashed

Official PC Release

Creator Campaign


Platform

PC/Steam

Role

Creator Marketing Agency


Service

Content Strategy

Media Planning

Live Content Scheduling

Creator Handling


Challenge

For the launch of their Unreal 4 Engine open-world MMORPG Bless Unleashed on Steam, NEOWIZ was calling for an agency to assist them in creating an international creator beat on Twitch across different time zones and languages with the goal of reaching 100 K Average Viewers on the launch weekend.

Some facts

 

Approach

Using a streamer squad approach, Mothership onboarded 7 English, German and French creator teams including some of the largest and most popular Twitch channels in their respective regions. We scheduled 3 content beats with the teams flanked by an array of additional paid and earned creators over the course of the launch weekend. Creators went live in parallel during the evening prime time of their respective locations. Using this approach we were able to maximize Twitch CCVs and placed Bless Unleashed in the Twitch Top 20 games in 3 different time zones for a total duration of over 48 hours.

Flight

6th August – 8th August 2021

Markets

US, DACH, France

Creator

Summit1G, Lirik, Fextralife, The Lazy Peon, Dhalucard,Trilluxe, Shurjoka, Zerator, Gius + 34 further creators

Content

65 Twitch Streams, 45 YouTube Videos

271 H

Hours of Content

1,02 M

Twitch Unique Viewers

101 K

Twitch Peak Views

4,42 M

Twitch VOD Views

439 K

Youtube Views

„In the end we achieved the goal of 100 K Average Viewers on the launch weekend.“

FIND ALL
CASES HERE

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