New Adventures Await
MOTHERSHIP Celebrates its 4th Birthday
Once again, an eventful year came to an end and we are looking forward to new challenges in 2017. MOTHERSHIP is now in its 5th year of business! Time to take a look at some of last year’s highlights:
After relocating from Berlin to Cologne in late 2015, our team quickly outgrew the office building, so we decided to move our headquarters into a more suitable structure. Since August 2016 you can find us at Oskar-Jäger-Straße 173.
In case you haven’t heard MOTHERSHIP - free2play Agency is now MOTHERSHIP Marketing GmbH. As a full-service agency specialized in digital products as well as the digital culture in general, our experiences go way beyond games marketing. No matter what the product is, we know how to address young participants of the always-on culture – on all platforms and on all channels. That’s why we decided that it’s time for our name to reflect the full range of services we offer today.
Last year, we also had the opportunity to win exciting new clients, both gaming and non-gaming:
As every year, let’s look at some numbers from the influencer campaign frontier.
In 2016 we…
- worked with 252 influencers,
- from 20 different countries,
- distributed 1,156 videos with a total duration of 11,400 minutes (nearly 8 days of video content).
- Our content was viewed 17.8M times with a total reach of 45.4M users,
- and received 735k likes and 148k comments.
Of course, the last year couldn’t have been successful without our great team. As MOTHERSHIP is a full-service agency, every single team member is a valued expert in his or her field:
Thanks to our team and our hard work, MOTHERSHIP is one of Europe's leading full-service agencies with experience and expertise in
- influencer marketing,
- media planning,
- SEM & SMA,
- public relations,
- CPX media buying,
- real-time bidding.
That's all for now, we would like to thank everyone for the excellent cooperation and are very much looking forward to continuing our success story in 2017!
January 2017, Stefan & Christian
MOTHERSHIP Marketing GmbH
Oskar-Jäger-Straße 173, 50825 Köln