Born digital.

LOL Popstar

Client

Riot Games


Assignment

League of Legends

K/DA POP/STARS Campaign


Channels

Google Display & Video 360

Role

Lead Media Agency (GSA)


Service

Advertising Strategy

Creative Production

Media Planning & Buying


Challenge

For the League of Legends World Championships 2018, Riot Games Germany tasked Mothership to amplify awareness and generate new users with a campaign themed around the song POP/STARS.

Produced in collaboration with K-Pop band K/DA, the song features characters available as skins in League of Legends.

Some facts

 

Approach
Due to the vast reach and excellent targeting options, Mothership recommended a programmatic campaign using specifically designed animated image creatives targeting core gamer audiences, relevant music genres and League of Legends fan-sites.
Flight
August 2018 - October 2018
Targeting

League of Legends fans, relevant music genres & gaming websites

Language

German

GEO

GSA

11,34 M
Contacts
4,9 K
New Players

Some impressions

Displays

Popstars
Campaign

FIND ALL
CASES HERE

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