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System Shock
Client
Prime Matter (Plaion)
Assignment
System Shock
Content Creator Campaign
Platform
PC / Steam
Role
Creator Marketing Agency
Service
Media Planning
Paid / Earned Creator Outreach
Full-Service Creator Campaign Management
Information
Prime Matter (Plaion) partnered up with Mothership to drive awareness and purchases for the PC launch of System Shock, the faithful remake of the video games classic from 1994 in which players explore a claus- trophobic space station haunted by the insane AI S.H.O.D.A.N. Employing our “earned-first” approach, Mothership enlisted a total of 60 content creators for the campaign that created a total of 107 content pieces.
Some facts
Flight
June 2023
Markets
UK / Germany
Creators
35 Earned creators
25 Paid channels
Content
24 Twitch Streams
76 YouTube Videos
7 Social Posts
60
Creators
107
Content Pieces
626 K
VOD Views
17 K
Engagements
12.2 K
Average CCV
757 K
Viewer Hours
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CASES HERE
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