Born digital.

The Valiant

Client

THQ Nordic


Assignment

The Valiant

Creator Campaign


Platform

PC/Steam

Role

Creator Marketing Agency


Service

Media Planning (Twitch / YouTube)

Paid / Earned Creator Outreach

Full-Service Creator Campaign Management


Challenge

For the launch of their medieval real-time strategy game ”The Valiant”, THQ Nordic was looking to maximize
YouTube and Twitch coverage in North America, Western- and Eastern Europe. With Mothership’s earned-first approach we were able to secure a total of 56 channels from seven different markets that created over 100 content pieces for The Valiant.

Some facts

 

Flight

October 2022

Markets

English / worldwide
Germany
France
Poland
Russia
Spain
Turkey

Creators

28 Paid Creators

28 Earned Creators

Content

77 YouTube Videos

27 Twitch Livestreams

56

Creators

104

Content Pieces

501 K

VOD Views

24 K

Twitch CCV

FIND ALL
CASES HERE

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