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Resident Evil Village
Client
Capcom Germany
Assignment
Resident Evil: Village
Official Release
Creator Campaign
Platform
PC, Playstation, Xbox
Role
Creator Marketing Agency (Germany)
Services
Content Strategy
Media Planning
Creator Handling
Challenge
Capcom was calling for an agency to support the new brand communications approach for the latest installment in the notorious Resident Evil games franchise. The new approach was tailored towards action-, adventure- and survival gaming audiences with less focus on the traditional horror facets of the franchise. The campaign goal was to maximise viewer hours while at the same time providing a variety of different video, streaming and social media content with German creators.
Some facts
Approach
Drawing on our 10 years of experience in creator marketing and our excellent creator network, Mothership quickly identified suitable candidates willing and able to produce significant amounts of content at short notice. Continuous dialog and close coordination with both client and creators allowed us to roll out a successful campaign in a short time window within the set budget constraints.
Flight
6th May - 12th May 2021
Markets
Germany
Creators
Dhalucard, Keyjore, Kaya Yanar, Sev, Bonjwa, Sorbus, M4cM4nus
Content
14 Twitch Streams, 100 Youtube Videos
247 K
Twitch Watchtime H
240 K
Twitch Unique Viewers
6,53 M
Youtube Views
30 K
Youtube Comments
504 K
Youtube Likes
„Over 4.5 Million
Copies Shipped
Worldwide!“
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