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Desperados III
Client
THQ Nordic
Assignment
Desperados III
Official Release
Creator Campaign
Platform
PC, Playstation 4, Xbox One
Role
Creator Marketing Agency
Services
Creator Strategy
Content Planning
Influencer Handling
Challenge
For the launch of their story-driven, hardcore tactical stealth game Desperados III, THQ Nordic called for an agency to assist them with an international creator campaign targeting wild west and strategy aficionados on YouTube and Twitch.
Some facts
Approach
Drawing on our extensive creator network, Mothership combined a paid and earned media approach to onboard a maximum number of creators for the relaunch of the once beloved Desperados brand. Despite time and budget constraints, we on-boarded 85 creators covering 4 languages and produced over 220 hours of content.
Flight
June 2020
Markets
UK | FR | PL
Targeting
Strategy | Turn-Based-Strategy | RTS
Content
9 Twitch Streams, 6 Youtube Live Streams 4 Social Media Posts, 27 Youtube Videos
652 K
Content Views
2 K
Youtube Comments
25 K
Youtube Likes
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