Fill in your details and we'll contact you.
We’re committed to your privacy. Mothership uses the information you provide to contact you about our relevant content, products, and services. You can unsubscribe from these communications at any time.
Dune: Spice Wars
Client
Funcom / Shiro Games
Assignment
Release Date Reveal Campaign
Early Access Launch Campaign
Social Media Marketing
Programmatic Marketing
YouTube Marketing
Platform
PC/Steam
Role
Lead Media Agency
Services
Media Planning
Advertising Strategy
Omni-channel Campaign Management
Steam Performance Data Evaluation
Generation of Insights and Learnings
Challenge
For the Early Access launch of the long-awaited first game set in the Dune universe in almost 20 years, Funcom sought a passionate performance marketing partner knowledgeable in Steam tracking and able to optimize campaigns based on the sparse UTM data available. Generating valuable insights for the road towards the full game release in 2023 was crucial. The spice must flow!
Some facts
Approach
Through Mothership’s intricate media forecasting approach we designed a traffic mix focused on generating large scale social media awareness campaigns targeting Grand Strategy, RTS and 4X gamers on mobile and desktop devices.
Synergetic large-scale programmatic placements targeted purely at Steam desktop users were conducted to drive a high traffic volume towards the Steam store page. YouTube Discovery campaigns helped generate awareness for the release announcement and Early Access release trailers on YouTube.
Flight
6th April - 10th May 2022
Markets
EN / DE / FR / PL / ES / PT
Channels
Facebook, Instagram, reddit, Twitter, Google DV360, YouTube Discovery
128 M
Impressions
1,24 M
Clicks
465 K
Trailer Views
$ 0,02
CPV
"Number #1 bestseller on Steam
for 3 days following
Early Access release."
FIND ALL
CASES HERE
Contact us
See what is possible.
Back