Born digital.

GPORTAL 2025

Client

GPORTAL


Assignment

Programmatic Campaign


Platform

Web, Android


Role

Lead Media Agency

Information

To maximize exposure for GPORTAL’s game server hosting services in collaboration with Minecraft on the US market, Mothership designed a series of image creatives focusing on the famous “Two-Week Minecraft Phase”, playing Minecraft with your friends on a private server and the advantages of renting servers from the world-class provider GPORTAL.

These creatives were then used in a programmatic campaign on Google DV360 targeting an audience based on a curated list of leading Minecraft creators on YouTube as well as lookalike audiences. The campaign was optimized towards clicks and landing page traffic and the winning creative achieved an outstanding CTR of 5,13%.

Some facts

 

Flight

Januar 2025 

Markets

United States

Platforms

Google DV360 

Services

Budget/Media Planning
Advertising Strategy
Omni-channel Campaign Management
Creative Production
Performance Data Evaluation

11,5 M

Impressions

385 K

Clicks

5,13%

CTR

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CASES HERE

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