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GPORTAL
Programmatic Campaign
Web, Android
Lead Media Agency
To maximize exposure for GPORTAL’s game server hosting services in collaboration with Minecraft on the US market, Mothership designed a series of image creatives focusing on the famous “Two-Week Minecraft Phase”, playing Minecraft with your friends on a private server and the advantages of renting servers from the world-class provider GPORTAL.
These creatives were then used in a programmatic campaign on Google DV360 targeting an audience based on a curated list of leading Minecraft creators on YouTube as well as lookalike audiences. The campaign was optimized towards clicks and landing page traffic and the winning creative achieved an outstanding CTR of 5,13%.
Some facts
Januar 2025
United States
Google DV360
Budget/Media Planning
Advertising Strategy
Omni-channel Campaign Management
Creative Production
Performance Data Evaluation
11,5 M
385 K
5,13%
FIND ALL
CASES HERE
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