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Shakes & Fidget
Client
Playa Games / Stillfront Group
Assignment
Implement and improve
ad experience and ad revenue
Platform
Web, iOS, Android
Role
Ad Solutions Provider
Services
Ad Monetization Concept / Integration
Ad Tech Setup Optimization
Demand Optimization
Formats
Rewarded Video (Web/Mobile)
Some facts
Approach
Early 2020 marked the beginning of the bidding era in mobile rewarded video. Our strong programmatic approach allowed us to adjust the setup of our client quickly and efficiently. We worked closely with the client on implementing a new ad placement to enhance the user experience while generating a higher LTV.
Duration
January 2020 - present
GEO
GSA | UK | FR | PL | CZ
Quote
“The interaction with ads and ad offers became an organic part of the game and part of the whole user experience. If the ads are deactivated, the users spam the support.“ Thorsten Rohmann
37 %
eCPM increase (mobile)
76 %
Average Revenue Per Engaged User
67 %
Impression increase
96 %
Overall increased revenue
Contact us
See what is possible.
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