Born digital.

Shakes & Fidget

Client

Playa Games / Stillfront Group


Assignment

User Acquisition Campaign

Reengagement Campaign

Social Media Marketing

Programmatic Marketing

YouTube Marketing


Platform

Web, iOS, Android

Role

Lead Media Agency


Services

Budget/Media Planning

Advertising Strategy

Omni-channel Campaign Management

Creative Production

Performance Data Evaluation

Generation of Insights and Learnings


Channels

Google, YouTube, Meta, TikTok, Display & Video 360, Apple Search Ads, Moloco, Unity, Digital Turbine

Some facts

 

Approach

Leveraging Mothership's expertise in advertising and gaming, we’ve developed LTV-focused media campaigns for Shakes & Fidget, targeting high-interest gaming audiences likely to make in-app purchases. Our creative approach, aligned with in-game updates, ensures a seamless user experience and has proven effective. Through continuous testing and optimization, we've achieved consistent and significant improvements in overall account performance in recent years.

Duration

May 2020 - May 2024

Markets

DE / PL / CZ / FR / HU / ES / PT / GR / UK / RO / CH / IT / US

2.13M

Non-Organic Installs (x9.62 increase) 

87.2M

Clicks

2.20B

Impressions

1.23%

Average CTR

15.23%

Day30 Retention Rate (May 2024)
Contact us

See what is possible.

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