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Enshrouded
Client
Keen Games
Assignment
Content Creator Campaign
Platform
PC/Steam
Role
Lead Creator Marketing Agency DACH/FR
Services
Media Planning
Paid & Earned Content Creator Research & Outreach
Full-Service Content Creator Campaign Management
Information
For the Early Access launch of Enshrouded, Keen Games was looking to partner up with an agency that could handle a large scale creator campaign including both paid and organic content activations on Twitch and YouTube. Building up on the existing Demo hype of the game, Mothership activated over 250 creators which produced over 1100 Streams and Videos.
Some facts
Flight
Jan/Feb 2024
Markets
DE & FR
Creators
74 Paid Creators
184 Earned Creators
Content
783 Twitch Streams
343 Youtube Videos
258
Creators
1126
Content Pieces
10.17 M
VOD Views
504 K
Twitch CCV
144 K
Engagements
4259 H
Content Length
"Number #1 bestseller on Steam
for 3 days following
Early Access release."
FIND ALL
CASES HERE
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