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Enshrouded
Client
Keen Games
Assignment
Enshrouded
Content Creator Campaign
Platform
PC/Steam
Role
Creator Marketing Agency DACH / FR / NA
Services
Media Planning
Paid & Earned Content Creator Research & Outreach
Full-Service Content Creator Campaign Management
Information
For the Early Access launch of Enshrouded, Keen Games was looking to partner up with an agency that could handle a large scale creator campaign including both paid and organic content activations on Twitch and YouTube. Building up on the existing Demo hype of the game, Mothership activated over 250 creators which produced over 1.100 Streams and Videos.
Following Enshrouded’s overwhelmingly successful Early Access release, Mothership assisted Keen Games in identifying additional target audiences that formed the foundation for subsequent creator campaigns in DACH regions, France and North America throughout 2024.
Some facts
Flight
Jan - Dec 2024
Markets
DE / FR / NA
Creators
191 Paid Creators
309 Earned Creators
Content
996 Twitch Streams
471 Youtube Videos
Targeting
Survival Games
Building Games
Minecraft
598
Creators
1.467
Content Pieces
14.23 M
VOD Views
601 K
Twitch CCV
5.794 H
Content Length
FIND ALL
CASES HERE
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