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Core
Client
MANTICORE GAMES
Assignment
Core
Early Acces Launch
Creator Campaign
Platform
Epic Game Store
Role
Creator Marketing Agency
Services
Content Strategy
Paid Influencer Planning
Challenge
For the Early Access launch of their Unreal-powered free games multiverse and game development platform CORE, Manticore Games was calling for a partner with strong creator connections in the Europe to assemble YouTube teams in Germany, Italy and Eastern Europe to maximize awareness and new player generation.
Some facts
Approach
To showcase the great variety of games as well as the game development features and generate mid-term awareness, Manticore Games wished to focus on YouTube coop content for the early access release of CORE on the Epic Games Store.
Drawing on its international network of creators, Mothership worked with 22 sizable content creators that explored the CORE multiverse together with their friends playing everything from shooters, platformers and party games to survival and action RPGs.
Flight
May 2021
Markets
German, Italian, Hungarian, Turkisch
Creator
Paluten, GermanLetsPlay, Zombey, Dhalucard, BellaFaccia, Kendal, Atarikafari, Geldi Boskan, Zsoze + 12 further creators
Content
24 Youtube Videos
271 H
Hours of Content
3,12 M
Youtube Views
208 K
Youtube Likes
16 K
Youtube Comments
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