One year has passed since Mothership entered the orbit of business and a lot has moved forward since the day of birth...
- In order to expand our premises, we successfully opened three jump gates in 2013 and moved our offices within Berlin from Friedrichshain - Mitte – Prenzlberg.
- The Mothership crew steadily grew from only two pilots to a mighty team of six people with five additional people circling as freelancers.
- Mothership is still 100 % driven by its founders
- We develop (in-house) our own marketing technologies which are specifically adjusted for Free2 business models and effective user acquisition. Our goal always is to get the maximum out of every single marketing dollar.
- Our database is always hungry and in 2013 we fed it with over 2.5M transactions. Our F2P adserver optimized more than 100 CPX networks globally. As a result, the campaigns of our clients in 2014 started on already optimized traffic sources of our unique f2p database only.
- With the help of our F2P engine, our clients can easily set up their campaigns with individual and specialized gaming KPIs (Key Performance Indicator), such as Activity Quote or Pay User Quote.
- Compared to Q1/Q2 2013, Mothership could raise the following KPI´s in Q3/Q4 2013 (all over):
- Lead User Volume: Increased by 253,74%
- Activity Quote: Increased by 62,94%
- Pay User Quote: Increased from 2,12% to 3,47%
- Organic User Growth: increased by 28,15%
In 2013 we worked with:
Quotes from our clients:
SHAKES & FIDGET
"With Mothership we could generate a high volume (high six-digit) of fresh and qualitative players for our online games - only in our core territories. Mothership helps us to save time and money. With their deep knowledge
and unique ideas we could raise the organic growth all over and reached peak revenues in the history of Playa Games.”
Thorsten Rohmann, COO Playa Games
DRAGON NEST EUROPE
"Mothership is our Lead Agency and an extremely reliable Partner for all our marketing activities in Europe. We appreciate their strategic perspective combined with their love for the details of our products. The PR activities, driven through Mothership, resulted a significant growth of organic user during the last few month."
Coco Chen, Shanda Games
THANKS TO EVERYBODY WHO HELPS TO BUILD MOTHERSHIP ON ITS WAY THROUGH DIGITAL SPACE.
SPECIAL THANKS GOES TO OUR FAMILIES, FRIENDS, EMPLOYEES, SUPPORTERS, ADVISORS AND TO OUR BEAUTIFUL CLIENTS FOR THEIR TRUST.