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Resident Evil 4 Remake
Client
CAPCOM
Assignment
Resident Evil 4 - Remake
Content Creator Campaign
Platform
PC/Steam
Role
Creator Marketing Agency
Services
Media Planning
Paid / Earned Creator Outreach
Full-Service Creator Campaign Management
Challenge
Capcom Germany called on Mothership to drive downloads for the free demo version of the Resident Evil 4 Remake prior to the games’ release. Employing our established “earned-first” approach, Mothership enlisted
both horror game enthusiasts and longtime Resident Evil fans to generate organic and paid video coverage
for the classic’s remake.
Some facts
Flight
March 2023
Markets
Germany
Creators
23 Earned Creators
13 Paid Creators
Content
27 Twitch Streams
22 YouTube Videos
36
Creators
49
Content Pieces
403 K
VOD Views
24 K
Twitch CCV
16.5 K
Engagements
FIND ALL
CASES HERE
Contact us
See what is possible.
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