Client

CAPCOM

Assignment

Resident Evil 4 - Remake

Content Creator Campaign

Platform

PC/Steam

Role

Creator Marketing Agency

Services

Media Planning

Paid / Earned Creator Outreach

Full-Service Creator Campaign Management

Challenge

Capcom Germany called on Mothership to drive downloads for the free demo version of the Resident Evil 4 Remake prior to the games’ release. Employing our established “earned-first” approach, Mothership enlisted
both horror game enthusiasts and longtime Resident Evil fans to generate organic and paid video coverage
for the classic’s remake.