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League of Legends
Popstar
Client
Riot Games
Assignment
League of Legends
K/DA POP/STARS Campaign
Channels
Google Display & Video 360
Role
Lead Media Agency (GSA)
Services
Advertising Strategy
Creative Production
Media Planning & Buying
Challenge
For the League of Legends World Championships 2018, Riot Games Germany tasked Mothership to amplify awareness and generate new users with a campaign themed around the song POP/STARS.
Produced in collaboration with K-Pop band K/DA, the song features characters available as skins in League of Legends.
Some facts
Approach
Due to the vast reach and excellent targeting options, Mothership recommended a programmatic campaign using specifically designed animated image creatives targeting core gamer audiences, relevant music genres and League of Legends fan-sites.
Flight
August 2018 - October 2018
Targeting
League of Legends fans, relevant music genres & gaming websites
Language
German
GEO
GSA
11,34 M
Contacts
4,9 K
New Players
Some impressions
Displays
Popstars
Campaign
FIND ALL
CASES HERE
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