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United Games Entertainment GmbH
Bud Spencer & Terence Hill - Slaps and Beans 2
Awareness & Purchase campaign
Nintendo Switch
PS4 / PS5
Xbox
PC
Media Agency
Media Planning
Campaign Setup
Optimisation
Reporting
The campaign goal was to raise the awareness about a newly-released fighting, co-op game that incorporate the classic double-trouble, Bud Spencer and Terrence Hill, among the fans and eventually enhance the conversions on the publisher´s game page where products are listed for purchase.
During the preparation stage, we closely worked together with the publisher to provide knowledge around creative assets for Amazon DSP platform as well as on the technical setup that are important for the tracking and measurement of campaign success. During the campaign period, we monitored the performance of each line item and optimised the campaign delivery to achieve the highest possible product-page visits while keeping the cpm low and stable.
As a result, Mothership was able to accelerate the best digital launch in company history at the publisher with its advertising expertise and create a positive aftermath on the product sales even after the campaign period. All in all, this case was a great Programmatic case of fully utilising the Amazon´s inventory to target the tailored audience.
Some facts
22.Sep.2023 - 20.Oct.2023
US, DE & Italy
Amazon DSP
Coop-Fighting Game, Retro Game
Game Page (redirecting to all shop offers)
Custom audience list with keywords
and products related to Bud Spencer,
Terrence Hill and the original movie
Bud Spencer and Terrence Hill fans
in Italy and DE Beat Em Up players
in the US
lowest CPC/CPV possible
3.14 M
3.09 %
0.14 €
Some impressions
FIND ALL
CASES HERE
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