Client

United Games Entertainment GmbH

Assignment

Bud Spencer & Terence Hill - Slaps and Beans 2
Awareness & Purchase campaign

Platform

Nintendo Switch
PS4 / PS5
Xbox
PC

Role

Media Agency

Services

Media Planning
Campaign Setup
Optimisation
Reporting

Information

The campaign goal was to raise the awareness about a newly-released fighting, co-op game that incorporate the classic double-trouble, Bud Spencer and Terrence Hill, among the fans and eventually enhance the conversions on the publisher´s game page where products are listed for purchase.

During the preparation stage, we closely worked together with the publisher to provide knowledge around creative assets for Amazon DSP platform as well as on the technical setup that are important for the tracking and measurement of campaign success. During the campaign period, we monitored the performance of each line item and optimised the campaign delivery to achieve the highest possible product-page visits while keeping the cpm low and stable.

As a result, Mothership was able to accelerate the best digital launch in company history at the publisher with its advertising expertise and create a positive aftermath on the product sales even after the campaign period. All in all, this case was a great Programmatic case of fully utilising the Amazon´s inventory to target the tailored audience.