Born digital.

System Shock

Client

Prime Matter (Plaion)


Assignment

System Shock

Content Creator Campaign


Platform

PC / Steam

Role

Creator Marketing Agency


Service

Media Planning

Paid / Earned Creator Outreach

Full-Service Creator Campaign Management


Information

Prime Matter (Plaion) partnered up with Mothership to drive awareness and purchases for the PC launch of System Shock, the faithful remake of the video games classic from 1994 in which players explore a claus- trophobic space station haunted by the insane AI S.H.O.D.A.N. Employing our “earned-first” approach, Mothership enlisted a total of 60 content creators for the campaign that created a total of 107 content pieces.

Some facts

 

Flight

June 2023

Markets

UK / Germany

Creators

35 Earned creators

25 Paid channels

Content

24 Twitch Streams

76 YouTube Videos

7 Social Posts

60

Creators

107

Content Pieces

626 K

VOD Views

17 K

Engagements

12.2 K

Average CCV

757 K

Viewer Hours

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